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Universal Event Tracking (UET) is a powerful tool that records what customers do on your website. By creating one UET tag and placing it across your website, Microsoft Advertising will collect data that allows you to track conversion goals and target audiences with remarketing lists.

Scale your marketing efforts and reach new customers with ease. You can import your Google, Meta, or Pinterest ad campaigns into Microsoft?Advertising so you can keep your brand?consistent across multiple ad platforms.

Copilot in the Microsoft Advertising Platform is your AI companion for creating high-quality ad creatives easily and efficiently, guiding you through campaign creation, diagnosis, and optimization along the way.

Universal Event Tracking (UET) is a powerful tool that records what customers do on your website. By creating one UET tag and placing it across your website, Microsoft Advertising will collect data that allows you to track conversion goals and target audiences with remarketing lists.

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In-market audiences are curated lists of customers who have shown purchase intent signals within a particular category, powered by Microsoft Advertising audience intelligence signals, including searches and clicks on Bing and page views on Microsoft Advertising services.

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Copilot in the Microsoft Advertising Platform is your AI companion for creating high-quality ad creatives easily and efficiently, guiding you through campaign creation, diagnosis, and optimization along the way.